Coffee Shop, Lobby. Back of card: Hotel Freiderica. Capitol Avenue at Gaines. Across from the U.S. Post Office and Federal Building. Little Rocks most distinctive Hotel for discriminating people -- large, comfortable rooms. Out Coffee Shop and Dining Room are listed in "Adventures in Good Eating." Rates: $1.50, $2.00 and $2.50 single. Sam J. Peck, Owner and Manager, Hotel Freiderica Little Rock, Arkansas.